We worked with a service-based business to scale high-quality lead acquisition through Google paid campaigns. The primary objective was to generate consistent, high-intent leads while keeping acquisition costs predictable and efficient.
Our approach focused on building a structured Google Ads account, targeting high-intent search queries, and continuously optimizing keywords, ad copy, and bidding strategies. We prioritized lead quality over volume, ensuring that generated inquiries aligned with the client’s ideal customer profile.
Over the course of the campaign, we generated 10,380 leads with an average cost of €7.05 per lead, managing a total ad spend of €73K, and delivering scalable, sustainable lead growth.