We partnered with LUMERINYA, a growing cosmetics e-commerce brand, to build a scalable full-funnel marketing system. The goal was not only to drive sales through META paid campaigns, but also to strengthen organic presence, increase repeat purchases, and automate lead management.
Our team managed META paid campaigns alongside organic social media growth and newsletter strategy. We implemented email flows, promotional campaigns, and automated lead processing systems to ensure fast follow-ups and improved conversion rates across all touchpoints.
By aligning paid traffic with organic content and automated email marketing, the brand generated €540K in revenue, with 28% driven through email, while successfully automating the processing of 18,600 leads, creating a sustainable and scalable growth engine.