We partnered with a cosmetics e-commerce brand in Lithuania to scale online sales through META paid campaigns. The main objective was to grow revenue efficiently while competing in a highly saturated beauty market.
Our approach focused on full-funnel META campaign management, combining audience testing, product-driven creatives, and continuous budget optimization. We tested multiple messaging angles and creative formats to identify what resonated most with high-intent buyers.
As a result, the brand generated €365K in revenue from €42K in ad spend, achieving an 8.7x ROAS and building a scalable performance framework for continued growth.